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PPC

PPC vs SEO: What’s the Difference?

Did you know that Google processes 5.6 billion searches daily — or almost 65,000 per second? The search engine giant provides companies of all sizes the opportunity to reach massive audiences. Given this wide pool of potential customers, the question for most businesses becomes how

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PPC

Negative Keywords for Personal Injury Lawyer PPC Campaigns

Correctly using negative keywords in your personal injury PPC campaign can significantly improve the effectiveness of your Ads spend, leading to more leads and quality cases. Given how straight-forward using negative keywords is, it always amazes us how few personal injury firms use negative keywords

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